Senior Marketing Operations Manager

We are looking for a Sr. Marketing Operations Manager to own and scale the data engine behind Way s B2B marketing. This role requires strong operational rigor, deep HubSpot expertise, and a focus on clean, reliable, and actionable data. You will own the martech stack, data infrastructure, and operational processes that power B2B marketing. As the primary HubSpot expert in India, you will ensure the platform is configured, integrated, and optimized to support demand generation, lead management, and pipeline visibility. You will also own data quality across systems, including sourcing, enrichment, verification, and deduplication, ensuring the team operates with accurate and complete data. Roles and Responsibilities HubSpot Administration Optimization Own and administer Way s HubSpot instance as the platform expert Configure and maintain workflows, lead scoring models, lifecycle stages, and automation Build and optimize forms, landing pages, email templates, and campaign tracking Manage integrations across CRM, sales tools, and martech systems Stay current on HubSpot releases and implement improvements proactively Data Sourcing Enrichment Source and evaluate B2B contact and account data from third-party providers Manage enrichment tools to improve firmographic and contact data quality Maintain processes for ongoing data refresh Partner with marketing and sales to define ICPs and target account lists