Director - Omnichannel Marketing

We are looking for a Director, Omnichannel Marketing to lead and scale Way s consumer marketing across every customer touchpoint. This role combines strategic leadership with hands-on execution, bringing enterprise-grade marketing discipline to a fast-growing ecommerce company. You will own the omnichannel marketing strategy across email, SMS, paid media, social, and web, using Way s newly deployed Klaviyo platform as the foundation for sophisticated lifecycle marketing. You will also lead the evolution of the marketing organization from a primarily single-channel function into a full-spectrum omnichannel team. Working closely with the Ad Design Director, internal creative teams, product, engineering, and customer experience teams, you will drive customer acquisition, engagement, brand consistency, and measurable business growth across the U.S. market. Key Responsibilities Email Lifecycle Marketing (Klaviyo) Manage and optimize Way s existing Klaviyo platform, partnering with internal experts to maximize the value of current email and SMS capabilities Build automation workflows, segmentation strategies, and A/B testing frameworks to improve lifecycle engagement Identify and close capability gaps within the Klaviyo ecosystem to support omnichannel growth Digital Advertising Paid Media Scale Way s digital advertising programs across Google Ads, Meta (Facebook/Instagram), and programmatic DSPs to reduce CAC and increase brand awareness Build full-funnel paid media capabilities that complement and enhance Way s existing SEM campaigns Partner with the Ad Design Director and internal ad agency to produce high-performing creative assets Own campaign strategy, budget allocation, and performance optimization across all paid channels Continuously iterate based on data, A/B testing, and performance insights marketing decisions should be driven by measurable results Social Media Owned Content Own Way s social media presence across all major platforms, developing and publishing content that reinforces brand identity Build and maintain a content calendar and governance process to ensure consistency in voice, visuals, and messaging Monitor social performance metrics and optimize content strategy based on engagement and reach data Brand Consistency Omnichannel Strategy Ensure brand consistency and quality across all customer touchpoints and product lines, including car wash, parking, gas, insurance, and roadside assistance Evolve the marketing organization to deliver a unified brand experience across email, advertising, social media, web, and all consumer touchpoints Establish brand guidelines, creative standards, and cross-channel quality assurance processes Partner closely with product, design, and customer experience teams to deliver cohesive customer journeys Customer Data Platform (CDP) Evaluate, select, and deploy a Customer Data Platform to unify data across all customer touchpoints Build a single customer view that enables personalized marketing, accurate attribution, and lifecycle analytics Define data governance policies and collaborate with engineering teams to integrate the CDP with existing ecommerce and marketing systems Team Building Leadership Build, mentor, and lead a high-performing omnichannel marketing team in the Kerala office Define the team roadmap, hiring strategy, and capability-building priorities aligned with business growth goals Manage relationships with external vendors and partners, ensuring quality and brand alignment across all contributors