Job Description
We re looking for an India-based Market Research Specialist to support data-driven decision making across product, marketing, and growth. This role focuses on conducting research and online surveys to help develop Way segmentation, to identify customer value of Way offerings and to provide core research for the content marketing team for use in creating content with fresh research statistics.
Roles and Responsibilities
Design and execute qualitative and quantitative market research studies including surveys, interviews, desk research, and competitive analysis.
Analyze customer behavior, market trends, and competitive landscapes to inform product messaging.
Partner closely with content marketing, B2C and B2B industry teams to scope research questions and deliver insights that drive decisions.
Synthesize research findings into clear reports, presentations, and summaries.
Support ad hoc research needs related to new markets, customer segments, or product initiatives.
Implement Conjoint studies determining rank and value of the 11 Way benefits.
Researching on product gaps vis a vis market white spaces / competitive intel
