Job Description
We are seeking an experienced and driven Sales Manager to lead growth across our UK domestic insurance portfolio, covering both
Direct-to-customer (D2C) sales channels
Landlord and letting agent (B2B2C) distribution channels
This is a senior leadership role within an FCA-regulated general insurance business, responsible for driving commercial performance, managing sales teams, and ensuring excellent customer outcomes across all channels.
If you are passionate about multi-channel insurance sales, partner growth, and regulated leadership, this role offers real impact and ownership.
Key Responsibilities
Sales Growth Revenue Performance
Own and deliver sales targets across direct customers, landlords, and letting agent channels.
Drive growth in Gross Written Premium (GWP), policy volumes, and renewals and upsells.
Improve conversion rates across all sales funnels (direct and partner-led).
Reduce cancellations and improve customer retention performance.
Identify and execute growth opportunities across all distribution channels.
Channel Partner Management
Manage relationships with letting agents, landlords, and property management partners.
Support onboarding and activation of new partner accounts.
Ensure partners are effectively trained on products and processes.
Drive performance improvement across both direct and intermediary channels.
Act as escalation point for partner and customer issues.
Team Leadership (MANDATORY REQUIREMENT)
Lead, manage, and develop a high-performing sales team (essential requirement).
Set KPIs, performance expectations, and accountability frameworks.
Coach and develop team members through structured performance management.
Manage underperformance with clear improvement plans.
Build a strong, compliant, and results-driven sales culture.
FCA Compliance Consumer Duty
Ensure all sales activity across direct and partner channels meets FCA requirements
Embed Consumer Duty principles across the entire customer journey
Fair value
Clear communication
No foreseeable harm
Customer support
Prevent mis-selling across all channels
Work closely with Compliance and QA teams on audits, monitoring, and improvements
MI, Reporting Performance Insight
Track and report on
Sales performance (direct vs partner channels)
GWP and policy volumes
Conversion and retention rates
Cancellation and complaint trends
Provide insights and recommendations to senior leadership
Support forecasting and business planning
